INFLUENCERS

Have you ever heard about influencers? 

They are people with great presence and credibility in social networks thanks to his knowledge in certain sector.

 

There are two types of influencers:

• The native digital: it is theoretically impartial. Often is a spontaneous influencer; he likes a brand and recommends it. Other times is contacted by the own brands to prove his products because they give credibility
• The celebrity online: is basically someone influential offline that at any time extrapolate the popularity to Internet. For the brands, it can be as effective as the conventional advertisements and even cheaper.

Mariano Di Vaio
Source: mdvstyle.com

One of the most relevant influencer is Mariano Di Vaio:

   Italian model, actor, and style blogger who has worked with international brands like Cavalli, Brunello Cucinelli, and Gucci. His blog, MDVstyle, is a digital magazine dedicated to men's passions.He has modeled for Cavalli and Gucci just like Erin Wasson.

He was born in Assisi, spent a year in London when he was 18, and then moved to New York City to study acting at NYFA.

He was 18 years old when he left Italy to pursue his modeling and acting career.

   He has an enormous presence on social media with more than 4.3 million followers on Instagram and more than 4.1 million followers on Facebook as of December 2014.